Ever since the 1960’s sign-ins have become a thing of fashion. While initially these were used for MIT’s time-sharing computers to separate private files of numerous users, today almost every application out there requires one to sign in app.
Now, while today sign-ins are essential tools to draw in more organic traffic into your channel, many users complain that sign-ins are the core reasons why they uninstall an app. In fact, almost 80% of web users report getting rid of an application that requires one to sign in app. The reason being, no one is really comfortable delving out personal information at a time when cybercrime is an everyday affair.
So, the question here is, if your app is facing bounce rate issues, should it eliminate and customize the option of sign-ins? Well, to decide that, let’s look at the 2 different ways brands are customizing logins.
Immediate Logins basically require users to immediately sign in app, within say 30s of opening the app. This is most prevalent among Android and Apple, where user information is required for providing more authentic and effective customer service. The classic example, here is Facebook and Instagram.
Now, Facebook asking for personal information is legitimized, as it being a social networking site, requires private info to connect one to their known ones. Further, if Facebook were to not ask for private data then its functionality would undoubtedly go down.
Instagram on the other hand, uses private data to allow users to find like-minded people on their platform sharing intriguing content. Further, by linking their account to Facebook, Instagram manages to coin more info about a user for offering better ROI to its audience.
Now, these apps ask for logins, but when it comes to popularity these are both popular among worldwide users. So, unless your app offers some definite ROI to clients by taking in personal information, it’s better to consider the next option.
Apps without Logins
Certain brands work by not immediately asking to log in when it comes to their mobile application. For example, IMDB provides users with the option of finding a movie, getting to know about it, customize lists, find a specific genre of drams and shows etc. However, unless and until a user wants the premium features that the user doesn’t need to sign in app.
In this way, users already get a taste of the application and don’t need to be suspicious of it. Another veritable option is Dollarbird that allows a user to measure their daily spending. If you’re a spendthrift by nature this app is ideal for tracking excess spending and learning to control them. Now, Dollarbird doesn’t require one to sign in unless absolutely necessary.
Moreover, certain apps like Target that deal with hotel bookings don’t even require users to sign in app. By offering just the payment information the deal is booked. Hence, users don’t have to worry about sharing private information either. Thus, these apps with their option logins are ideal for customers and they provide less chance of bounce rate issues.
So, in conclusion, if you’re thinking of recently launching an app, try and opt for an optional login to provide more value to users and build the trust of audiences.