If you are running a business, one question which might have often crossed your mind is the goal of search engines. Are search engines only meant for ranking a site? Not really. It is also responsible for finding a site and bringing it within the top ranking position across the SERPs. The more it is able to optimize a site; it can help with better visibility and improved traffic.
Toronto SEO Company experts feel that the process of optimization is not a one-step one. Rather it requires a great level of tuning, testing, and continuous monitoring. Only then a site can rank well across SERPs.
SEO strategies are not an easy process. Rather, it’s very hard. However, if you are planning to optimize a high-performance website, you need to take a look into four step process. Following this guide can easily help a site to rank well.
1: Target Market Business Analysis
- Website Analysis
It is crucial for the SEO experts to carry out a complete analysis of keyword, text, and code; in order to ascertain a site’s position across the search engines.
- Competitive Analysis
Toronto SEO Company can easily keep a track of content keywords and search engine ranking of a competitor site so that compelling search engine positions strategy can be learnt.
- Initial Keyword Nomination
Based on the target customer base and target market, a list of keywords must be created.
2: Development and Research of Keywords
- Keyword Analysis
Identifying the target keywords and phrases that are widely used is crucial. You can create your own keyword list based on search engine queries. Based on it you can find out how many other websites are competing for same keywords.
Toronto SEO Company can help to determine the current rank of a site in order to assess the future position. Checking the rank can help to improve rank and bring more traffic and conversion,
- Objective and Goals
SEO professionals feel that it is crucial to define the objectives so that ROI can be measured.
3: Optimization and Content Submission
- Create Page Titles
Going for keyword based titles can help in authorizing page theme.
- Create Meta Tags
Meta description tags can help with getting lick through apart from aiding in ranking.
- Placing Strategic Keywords on Pages
Toronto SEO Company professional believes that placing pertinent keywords is crucial. Also, one should try to use three phrases or keywords per content page.
- Develop Sitemaps
In order to make it easy for search engines to index a site, XML sitemap can be created and submitted to Google webmaster tools. Creating XML and HTML versions is important.
- Submitting Site to Directories
Professional marketers know it very well that a best way to get links to a site naturally is through submitting a site to directories. Also, links help a site to get indexed naturally.
4: Testing and Measuring
Toronto SEO Company professionals feel that analyzing search engine rank and web traffic on regular basis can help one to understand if right SEO strategy has been implemented. In order to ensure continuous ranking, content and keywords should be modified. Learn more on how to spy on competitor backlinks and beat their authority here.